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What’s In a Color?

Should you decide to create a custom-cut metal award for your organization’s next award, as opposed to a more traditional bronze sculpture award, you have the added luxury of being able to use more colors in your final design. Custom-cut metal awards can be created in an endless variety and combination of colors. You can either paint or powder-coat the surfaces of your awards to ensure that their colors won’t fade or blemish over time. But when you are designing an award you shouldn’t just choose any color—you want to make certain the colors of your design are an accurate representation of your organization and your recipients. So what’s in a color?

Red

Red brings text and images to the foreground, making it a popular color when trying to catch someone’s attention. Red is considered a very emotionally intense color, often tied to feelings of passion, love, and anger.  In heraldry, red is often used to indicate courage. The custom perpetual corporate award for Arthur | Marshall features a series of bronze spheres in the shape of a pyramid, with a red sphere at the top. That red sphere, adorned with a pewter physician’s staff, is the focal point of the company’s logo and their award design.

Yellow

Yellow is often associated with joy, happiness, intellect, and energy. Since it is so bright, yellow is very effective color for attracting attention and it’s often used to highlight the most important elements of a design. Yellow is great choice for awards designed to evoke pleasant and cheerful feelings. For instance, the Nashville Scene “Sugar Rush” award features a bright yellow cake, among other sugary delights in bright colors. This fun, colorful, and unique award design captures the magic of desserts in a way that a solid silver, bronze, or gold color would be unable to do.

Green

Green suggests stability and endurance, and is also tied to growth, harmony, freshness, and fertility. Green also has strong emotional correspondence with safety. The “The Green Awards”, an environmental program sponsored by Green Giant, were designed to recognize the pioneering leaders, communities, and everyday families who are innovating to make our world more sustainable, or greener.

Blue

Blue is often associated with depth and stability. It is used to symbolize trust, loyalty, wisdom, confidence, intelligence, faith, and truth. As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. It is often considered a more masculine color as well; however, with so many shades of blue to choose from you could use a shade that might be considered more feminine, or even more childlike if need be.

Of course your organization might be building an award around your company or organization’s logo, in which case you are working with a fairly strict color palette. However, if you are designing an award from the ground up take the time to really think about the colors you want to use in your design. Those colors will invoke some kind of response even when seen from far away.