OK, we all get INTEGRATED BRANDING. And it makes sense
Everything your organization does should be consistent with your brand and positioning.
It’s a cumulative thing. The whole is greater than the sum of the parts. A chain is only as strong as its weakest link. And so on. You get this.
Most of you do this with the major elements of your marketing mix. Advertising. Websites. Packaging. Social media. Events. And so on. You take great pains to ensure consistency and synergy. You get this.
Most of these things have transitory impressions, though. People see them, then they are gone.
Good awards, though - awards that recipients value - stick around a long, long time. People see them when they presented. People see them on desks. People see them in lobbies and on shelves.
So, why would your awards be an afterthought? Why shouldn’t they be viewed as an integral part of your marketing mix?
Why shouldn’t they be consistent with, and enhance, your brand and positioning?
If they're bad, they can have just the opposite effect.
Your awards are a direct reflection on you, your event, your organization, your brand.
This is your opportunity to add a new, highly visible, long-lasting element to your branding efforts.
So choose awards that are great. Extraordinary. Unique. Memorable. High-quality. Creative. On-brand.
You get two benefits for the price of one: a chance to recognize someone, and an opportunity to further build your brand.
Let’s create some awesome awards together!