Color Considerations for Your Custom Awards
When you create a new custom award design, one of the decisions you may be asked to make is the color scheme for your awards. This choice is most often associated with custom-cut metal awards, which can be produced in an almost endless variety of colors. However, our bronze, pewter, and crystal recognition awards can also incorporate custom colors as either the main color element of the award, or simply as an accent to the award’s primary surfaces.
When choosing colors for your awards, you want to make sure they are an accurate representation of your brand, organization, event and/or recipients. Sometimes this is an easy task, as there may be a brand or corporate color palette the scheme needs to adhere to. Other times, however, there is some flexibility in this choice, so we have outlined some of the primary colors available for your awards, along with their meaning and significance.
Red brings text and images to the foreground, making it a popular color when trying to catch someone’s attention. Red is considered a very emotionally intense color, often tied to feelings of passion, love, and anger. In heraldry, red is often used to indicate courage. The custom perpetual corporate award for Arthur | Marshall features a series of bronze spheres in the shape of a pyramid, with a red sphere at the top. That red sphere, adorned with a pewter physician’s staff, is the focal point of the company’s logo and their award design.
Yellow is often associated with joy, happiness, intellect, and energy. Since it is so bright, yellow is very effective color for attracting attention and it’s often used to highlight the most important elements of a design. Yellow is great choice for awards designed to evoke pleasant and cheerful feelings. For instance, the Nashville Scene “Sugar Rush” award features a bright yellow cake, among other sugary delights in bright colors. This fun, colorful, and unique award design captures the magic of desserts in a way that a solid silver, bronze, or gold color would be unable to do.
Green suggests stability and endurance, and is also tied to growth, harmony, freshness, and fertility. Green also has strong emotional correspondence with safety. The “The Green Awards”, an environmental program sponsored by Green Giant, were designed to recognize the pioneering leaders, communities, and everyday families who are innovating to make our world more sustainable, or greener.
Blue is often associated with depth and stability. It is used to symbolize trust, loyalty, wisdom, confidence, intelligence, faith, and truth. As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. It is often considered a more masculine color as well; however, with so many shades of blue to choose from you could use a shade that might be considered more feminine, or even more childlike if need be.