The Louisiana Office of Tourism, along with the office of Lt. Governor Jay Dardenne, recently launched a new year-long program designed to promote Louisiana music and culture outside the state. A key component of the program, called the Louisiana Music Ambassador Project, is unique, music-themed recognition awards created by Bennett Awards.
The Louisiana Music Ambassador Program rewards Louisiana musicians who appear at major out-of-state music festivals and events, promoting the state’s rich musical and cultural heritage. To be selected as a Music Ambassador, artists must submit an application pertaining to a specific out-of-state music festival. The festival must be at least three years old and attract over 10,000 attendees.
Once selected, Music Ambassadors agree to promote Louisiana music and culture by displaying a removable state decal on their bass drum, throwing state promotional items (e.g., guitar picks, bandanas) out to the crowd, or inviting event attendees to visit Louisiana for a great experience, including music, food, culture, etc.
In exchange for their participation, Music Ambassadors receive a stipend (amount based on event attendance), a link to their website on the state’s own music website (www.louisianasoundtrack.com), and a pewter recognition award created by Bennett Awards. The recognition award selected for this program was “Melody”, designed by Bennett Awards artist Debbie Troyer.
More information on the Louisiana Music Ambassador Program, including an application, can be found at www.crt.la.gov/tourism/musicambassador.