AdWeek
Brand Genius Awards
The Story
When Adweek needed recognition pieces for their prestigious "Brand Genius" event, they sought awards that would reflect the clarity of vision and innovative thinking that defines today's most successful brand strategists. The Brand Genius event celebrates the marketing leaders, creative visionaries, and strategic thinkers who are reshaping how brands connect with consumers in an increasingly complex media landscape.
The Design
Bennett Awards created elegant crystal awards measuring 6" x 3" that capture the transparency and precision associated with brilliant brand strategy. The clean, rectangular crystal form provides a sophisticated canvas for the Adweek Brand Genius branding, with the crystal's inherent clarity symbolizing the clear thinking and strategic vision that recipients bring to their brand work.
The Craftsmanship
Each award was precision-crafted from high-quality crystal, cut and polished to achieve flawless clarity and smooth surfaces that enhance light refraction. The Adweek and Brand Genius branding was applied through advanced 2D subsurface engraving technology, creating permanent graphics that appear to float within the crystal while remaining completely protected from wear or damage. The engraving process required precise depth control and expert technique to ensure crisp, detailed reproduction of logos and text that maintains perfect clarity when viewed from multiple angles.
The Impact
These crystal awards become treasured symbols of recognition within the advertising and marketing industry, displayed prominently in agencies and corporate offices where they generate conversations about innovative brand strategies and creative excellence. The crystal's ability to catch and refract light creates dynamic visual interest that draws attention to the Adweek Brand Genius recognition, while the substantial weight and premium materials reinforce the prestige associated with this industry honor.