The Story 

When the shareholders of JewelCandle sold a majority stake to Equistone, the commemorative design captured the essence of the brand itself. Rather than an abstract symbol, the tombstone features a real JewelCandle jar—complete with its white ribbon, signature “Fluffy Cotton” scent, and illustrated packaging—mounted elegantly on a polished black base engraved with the transaction details.

This choice was intentional: JewelCandle is a brand built on experience, emotion, and product identity, and the deal toy reflects that directly. By using the actual product, the piece becomes both instantly recognizable and deeply connected to the company’s story, making it a memorable keepsake for all parties involved.

The result is more than just a record of ownership change—it’s a tribute to JewelCandle’s lifestyle appeal and market success, sealed in the same way the brand delights customers: with light, warmth, and beauty.