Frito Lay
Prism Awards
The Story
Frito-Lay’s Prism Awards recognize employees who demonstrate outstanding creativity, collaboration, and leadership across the company. The organization approached Bennett Awards to create a visually striking recognition piece that reflects the energy, innovation, and brand identity of Frito-Lay. Bennett collaborated closely with the team to develop a design that would be both distinctive and versatile, representing achievement in a bold, modern form while remaining adaptable for future brand updates.
The Design
The awards feature a freestanding triangular obelisk that can be displayed either horizontally or vertically. Made from translucent acrylic, the obelisks incorporate a spectrum of brand-appropriate colors across all three sides. Personalized white text engravings of the award name, recipient name, and year of presentation are screen printed onto the surface. The awards measure 10 inches tall by 3 inches wide on each side, creating a dynamic, eye-catching presence suitable for any workspace.
The Craftsmanship
Each obelisk was precision-fabricated from high-quality translucent acrylic, ensuring clarity, durability, and a polished finish. The color spectrum was carefully applied to reflect Frito-Lay’s brand palette, while the screen-printed text delivers crisp, long-lasting personalization. The versatile triangular form allows recipients to display the awards in multiple orientations, enhancing their visual impact and interaction.
The Impact
These awards serve as bold symbols of achievement and creativity, celebrating employee contributions while reinforcing Frito-Lay’s brand identity. The customizable design allows for future adaptation across different programs or brand updates, ensuring lasting relevance. The Prism Awards inspire continued excellence and innovation within the organization.