Intel
Intel Bunny Suit Awards
The Story
Intel sought a unique way to recognize employees and partners using the brand’s recognizable “bunny suit” mascot, made famous in print ads and TV campaigns. They approached Bennett Awards to design a playful yet professional award that could represent different levels of achievement while remaining true to Intel’s branding. Bennett collaborated with Intel to translate the character into a collectible, display-ready recognition piece.
The Design
The awards feature Intel’s “bunny suit” character in fully realized, color-coded forms to signify different award levels. Each sculpture stands 6.5 inches tall and is mounted on a wood base with a personalized engraved plate displaying the recipient’s name and award designation.
The Craftsmanship
The figures were 3D printed in nylon, allowing for intricate detail in the mascot’s design. Each piece was hand-painted in distinct colors corresponding to award levels, ensuring clarity and visual appeal. The solid wood bases were finished to complement the sculptures, and precision engraving provided permanent personalization for each recipient.
The Impact
Over 50 awards were presented across multiple levels to recognize top-performing employees and partners. These colorful, detailed sculptures foster engagement and pride, serving as tangible reminders of achievement. Displayed prominently in offices and homes, the awards generate ongoing recognition for Intel’s culture of excellence and creativity while connecting recipients to the brand’s iconic imagery.