Bennett Awards created a custom awards design in honor of comedy legend Rodney Dangerfield called the "Rodney Respect" Award. This unique custom awards design was commissioned by Joan Dangerfield, the widow of Rodney Dangerfield. The Rodney Respect Award is a unique recognition award that is presented annually to a comedian who embodies Rodney Dangerfield's professional legacy and devotion to making a difference in the lives of others. This new custom awards design was created by Bennett Awards artist Keith Shannon, working in conjunction with Joan Dangerfield. The unique awards design features a caricature figure of Rodney Dangerfield in one of his classic poses.

This custom award is produced as a 12" bronze sculpture award, and mounted on a black marble base with the recipient name, award name, and award logo engraved into the base.

The Rodney Respect Award is presented annually at the UCLA Department of Neurosurgery Visionary Ball. The Visionary Ball raises money to help advance neurosurgical research, education and patient care at the Ronald Reagan UCLA Medical Center. Rodney Dangerfield successfully underwent rare and difficult brain bypass surgery at the UCLA Medical Center in 2003 to improve brain blood flow impaired by blockage in his right carotid artery. Past recipients of these unique awards include Jim Carrey, Tim Allen, Jay Leno, Bob Saget, Chuck Lorre and Chelsea Handler.