Julius Bär
Samurai Deal Toy
The Story
When Julius Bär issued SGD 325 million in Perpetual Tier 1 Subordinated Bonds, the commemorative design drew on a symbol of honor, precision, and strength: the samurai sword.
The tombstone features an intricately detailed katana with gold accents and braided rope, paired with a sleek tanto blade, both resting on a black display stand. Beneath them, the engraved plaque presents the transaction details, grounding the artistry in financial formality. The bold combination of weaponry and craftsmanship conveys discipline, focus, and resilience—qualities essential to both Japanese tradition and financial markets.
This deal toy elevates commemoration into cultural storytelling, embodying not just the scale of the issuance but the strategic sharpness and enduring strength of Julius Bär’s market presence.
