The Story 

When Amorelie was acquired by NuCom Group (a joint venture of ProSiebenSat.1 and General Atlantic), the commemorative piece was designed to be as authentic and daring as the brand itself. Instead of a symbolic reference, the tombstone features an actual Amorelie product, mounted on a sleek turquoise base with engraved deal details.

By incorporating the real product, the piece becomes instantly recognizable and directly tied to the company’s mission—breaking taboos, sparking conversation, and celebrating intimacy as a natural part of modern life. The bold red against the cool acrylic stand makes the design both playful and premium, embodying the cultural relevance of the brand and the significance of the acquisition.

This deal toy stands out not only as a marker of financial success but as a true extension of Amorelie’s identity—unapologetic, vibrant, and unmistakably real.