Jazwares
Squishy Awards: Celebrating Squishmallows Fans
The Story
Jazwares, the creator of the beloved Squishmallows brand, sought a unique way to celebrate their passionate fanbase. They approached Bennett Awards to design a custom award that captured the essence of Squishmallows. The challenge was to create a meaningful and recognizable award on a tight timeline. Bennett Awards embraced this opportunity, aiming to craft a piece that resonated with the Squishmallows community.
The Design
The design centered around Cam the Cat, the first Squishmallow ever created. Bennett Awards transformed this iconic character into a custom award, ensuring it reflected the brand's playful and comforting nature. The final piece was a hand-polished, gold-plated aluminum sculpture that captured Cam's charm and appeal.
The Craftsmanship
Utilizing state-of-the-art equipment, including a CNC mill, Bennett Awards meticulously crafted the Cam the Cat design from a block of aluminum. The process involved precision machining to achieve the desired shape and finish. The sculpture was then hand-polished and gold-plated, resulting in a high-quality, durable award that stood as a testament to the craftsmanship and attention to detail.
The Impact
The Squishy Awards were unveiled via social media, generating significant excitement and engagement within the Squishmallows community. Categories such as “Most Persistent Fan of the Year” and “Squish Bestie of the Year” highlighted the creativity and dedication of fans. The awards not only celebrated individual achievements but also reinforced the strong connection between Squishmallows and its fanbase.