Shell
Assala Energy Deal Toy
The Story
When Shell sold 100% of its onshore interests in Gabon to Assala Energy for US$913 million, the commemorative design captured both corporate identity and bold symbolism.
At the center is a crystal block shaped like Shell’s iconic logo, engraved with the transaction details and accented by the company’s familiar yellow-and-red branding. Surrounding it is a striking circular red frame, symbolizing energy, continuity, and global reach. The pairing of clear crystal and vivid color reflects both transparency in execution and the dynamic power of the oil and gas industry.
This design moves beyond a simple transaction marker—it transforms the deal into a visual statement of transition and momentum, showcasing how heritage brands like Shell evolve while new players like Assala Energy rise.
